Level up your startup with the right support and guidance

Get personalized attention to achieve your goals. Get the right guidance and coaching to grow your startup. 
No "gyan", no B.S.


Common challenges faced by founders

Getting to PMF on a limited budget 
Not enough budget to hire all the right people
Too many things to do, easy to miss and have blindspots
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High risk of failure in spite of working hard

How will Firestarter help you?

Get diverse knowledge  from industry experts

We help entrepreneurs learn all key areas of building a product business -  increase their chances of success

Personalized Attention

We only take a few startups per batch so we can provide personalized attention.

Hands-on learning
You will apply things learnt to your startup and practical problems- walk away with solutions you can implement

What will you learn?

Week 1

Business Canvas and business model building

Week 2

Design thinking for product building – user personas and use cases

Week 3

Product Management practice – product strategy, roadmap and prioritization

Week 4

Market sizing and targeting– TAM, SAM, SOM, Ideal customer profile and target segments

Week 5

Experimenting for validation and accelerating product market fit. Twin loops of PMF.

Week 6

Product Marketing. Who’s the buyer? Targeting with the right messaging and positioning

Week 7
GTM Strategy. Building the right positioning, pitch and approach.
Week 8
A systematic process for winning customers at various stages. Tips and tricks for closing.
Bonus Session

Investor pitch & customer pitch

Learn from the best

Learn from the best

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Kaustubh Patekar

Product Management 

Kaustubh founded ProdZen in 2016 and has helped over 50 clients - startups, product and IT services companies - scale their business. He has built and scaled products and businesses as a startup founder, PM, and VP - Products across companies in US and India. He is a core team member of Nasscom DeepTech Club and mentors startups and helps grow the deep tech ecosystem in India.


Bhavish Sood

GTM, Customer Pitch & Investor Pitch

Bhavish is the General Partner at Modulor Capital, a cross border fund that invests in HealthTech, and Enterprise Software sectors with a focus on IoT, Digital and AI/ML. He is a former Gartner analyst and has operational expertise in GTM, Product marketing and positioning. He is actively involved in TiE Chandigarh, Angel networks and guides startups in his portfolio and outside.

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Diptarup Chakraborti

SaaS Marketing

Diptarup is a SaaS marketing leader with 20+ years of experience heading global marketing functions for large IT and SaaS companies, leading global teams and managing multimillion dollar budgets. He has worked in several successful SaaS companies like Zycus, mentors and invests in multiple startups and currently heads marketing for an AI product in the US. He is a former Gartner Analyst.

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Amit Kaul

Product Sales

Amit has extensive sales and revenue growth experience across industries and sectors, including e-commerce, electronics and manufacturing, and has grown and driven multiple businesses and startups across India and Asia.  He was previously VP of Growth at Masai and led alliances at Milkbasket. He advises multiple deep tech startups and runs a growth consulting agency.

Here's what past cohort members say about us 👇

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Frequently asked questions

Who is it for?
Founders, startup leaders and product managers.
How will the program run?
8 weeks, 8 topics. Weekly 2 hr interactive sessions for concept learning and another 2 hr for problem-solving and personalized feedback sessions.
When and where are live sessions held?

Twice a week, 10-12 AM IST, on Zoom Call.

How is this different from an accelerator program?
Accelerators are the right solution for some startups, but often lack the expert resources for personalized attention. We don't ask for any equity or revenue sharing. 
Will I have access to the recording of the sessions if I am not able to attend?

Yes. Recordings will be available for all of the live training sessions. We've designed our sessions to be participatory and interactive so we will recommend attending the training sessions to get the best out of them.

Can I join with my co-founder or any team member?


How to reach out for more queries?

Please reach out to us at info@theprodzen.com


Still not convinced?

Let's connect according to your availability and answer your queries.